Tires in the world of agriculture

There are: 7 billion human beings to feed in 2011, 9 billion projected  in 2050, and only one Earth! Hence the importance of increasing agricultural productivity while preserving the environment, and the soil in particular.

To satisfy this frenzied growth, the world of agriculture must to adapt:

There is a limit to amount of soil available for crop production. Therefore, every acre must produce the maximum yield.

Travel on roads and in the fields are increasing and are more frequent.

Productivity gains constitute the key to the success of farms. Technical upgrades to machines are making a large contribution. They are heavier, more powerful and more efficient and their component parts must be able to perform in this race for food.

Agricultural tires are no exception and must demonstrate a very high level of technological innovation.

Michelin specifically focuses its research and development efforts on three key aspects of performance:

... to foster greater improvement in agronomical yield.	... to reduce cost of use.	... to optimize return on investment.

The technological feat that Michelin alone is able to accomplish consists of pushing these three aspects of performance to their maximum level in the same agricultural tire.